PORTFOLIO CASE STUDY
Schweitzer Counseling
Serene website for Japanese-inspired coaching and meditation - where centuries-old traditions and modern web design come together. Our very first project.
WEBSITE IMPRESSIONS
A serene online experience steeped in Japanese aesthetics and philosophy
Homepage Hero
Serene Japanese temple with cherry blossoms and magenta branding - "Practice for personal Coaching & Meditation from the Japanese perspective"
Japanese Life Philosophy
Overview page with Wabi Sabi, Shinrin Yoku and Ikigai concepts - visually told with serene photography
Method Page
Extensive content structure with pink accents and Japanese lifestyle navigation featuring various philosophies
Client
Schweitzer Counseling
Project type
Website Design & Development
Technology
WordPress, Custom Theme
Year
2021
Our Very First Project
This project was special to us: it was our very first client, commissioned by UwComputerStudent. A wonderful start that set the tone for the projects that followed.
About Schweitzer Counseling
Schweitzer Counseling is a coaching and meditation center with a unique Japanese approach. The founder travelled to Japan and has since been bringing Japanese life philosophy and mindset to her clients in the Netherlands.
Her approach combines personal coaching with meditation techniques, rooted in centuries-old Japanese traditions. Whether it's about finding inner peace, breaking through patterns or rediscovering balance - Schweitzer Counseling guides clients on a path of awareness and growth.
Japanese Philosophies
Core Functionalities
Extensive Content Structure
Clear layout of various coaching themes and services across multiple pages
Japanese Visual Identity
Carefully selected images that radiate the serene Japanese atmosphere
Clear Navigation
Intuitive menu structure that effortlessly guides visitors through the offering
Responsive Design
A soothing experience on every device, from desktop to mobile
The Challenge: Structure in Abundance
This project brought a challenge we hadn't encountered before: processing a large amount of text.
The client delivered 10 to 15 separate Word documents , each filled with content for different pages. The first step was creating an overview.
The Structuring Process
1Read through and analyzed all 10-15 Word documents
2Categorized topics and structured them logically
3Minor grammatical adjustments for consistency
4Translated into a logical website page structure
We categorized all the topics, read through the full content and made minor grammatical adjustments where needed. We then translated this structure into logical pages within the website.
Visual Enrichment
After placing all the text, however, the site looked too bare. The solution lay in visual enrichment.
Thanks to our own experience with Japan we understood exactly what atmosphere the site had to radiate. With carefully selected royalty-free photography from Unsplash and Pexels we filled the pages with beautiful Japanese imagery - from serene temples to tranquil nature scenes.
The result is a website where calm and content come together - a digital experience that breathes Japanese philosophy.
A Serene Online Presence
10-15 Pages
Extensive content structured
Japanese Aesthetics
Serene visual identity
First Project
Start of our portfolio
Result
Schweitzer Counseling now has an online presence that perfectly matches her Japanese-inspired philosophy. The website breathes calm and balance, precisely the values that are central to her coaching.
The extensive content is accessibly structured, allowing visitors to easily discover which services suit their needs. From the Japanese life philosophy page with concepts such as Wabi Sabi, Shinrin Yoku and Ikigai, to the personal method descriptions - every page contributes to the whole.
The visual layer of Japanese imagery lifts the site to a higher level and makes the browsing experience a moment of calm in itself. Cherry blossoms, serene temples, zen gardens and nature scenes - every image is carefully selected to reflect the Japanese aesthetic.
As a first project, Schweitzer Counseling marked the beginning of our path - a project we still look back on with satisfaction. It taught us how important content structuring is and how visual storytelling can lift a website to a higher level.
Technical Features
Also have a lot of content to structure?
Let me turn your story into a clear, visually appealing website.