PORTFOLIO CASE STUDY
Mount Lucy
An artistic website for an innovative theatre company that translates the unique atmosphere of their performances into an immersive digital experience.
Client
Mount Lucy
Project type
Website Design & Development
Technology
WordPress, Slider Revolution 6, Rank Math SEO
Website Impressions
An overview of the various pages and features of the website
Homepage
Atmospheric hero with an animated interactive logo and direct access to the performances
Alba & Bespoke
Visually rich overview of sessions and bespoke performances using the unique Alba method
About Us
A personal introduction to founders Marieke and Jip and their co-creation vision
About Mount Lucy
Mount Lucy is a theatre company founded in 2019 by Marieke Giebels and Jip van den Dool, both graduates of the Maastricht Theatre Academy. The duo has an impressive résumé with work for renowned companies such as ITA (formerly Toneelgroep Amsterdam), Theater Rotterdam and Orkater, plus appearances in productions such as the Oscar submission 'Tonio' and the Netflix series 'ARES'.
What sets Mount Lucy apart is their unique vision of the relationship between performer and audience. Instead of traditional sending and receiving, they strive for co-creation - performances that grow in tandem with the spectator. Their work is characterised by imaginative language, cinematic music of their own making, absurd humour and mythical references.
The website had to translate this artistic identity into a digital experience as immersive and unconventional as their performances themselves.
Biggest Challenge
The biggest challenge of this project was creating an animated, interactive logo for the homepage that would capture the energy of Mount Lucy's performances. With Slider Revolution 6 we developed a pulsing logo animation that responds to the visitor - a digital translation of the co-creation philosophy the theatre company is known for.
In addition, it was essential that the website was not only visually striking but also easy to find. Through thorough SEO optimisation with Rank Math SEO we brought all relevant pages up to a score of 80+/100, so that Mount Lucy also gains the online visibility their work deserves.
Technical Details
Results & Impact
The end result is a website that fully does justice to Mount Lucy's artistic vision. The interactive, pulsing logo on the homepage immediately sets the tone and invites visitors to explore further. Thanks to the extensive SEO optimisation, the theatre company is now highly discoverable for programmers, theatres and new audiences. The team can independently manage content and add new productions via the user-friendly WordPress CMS.
Interactive logo
Pulsing animation with Slider Revolution 6
SEO Score 80+/100
On all relevant pages
Self-management enabled
Via WordPress CMS
View the live website
Experience Mount Lucy's artistic digital experience for yourself