PORTFOLIO CASE STUDY
Dominique van Aalten
A personal portfolio website for a versatile content marketer and brand strategist - professional, clear and fully tailored to her diverse range of services.
Client
Dominique van Aalten
Project type
Portfolio Website Design & Development
Technology
WordPress, Custom Theme, Elementor
Website Impressions
An overview of the various pages and features of the website
Homepage
Powerful hero with client logos and direct access to services and featured work
About Me
Personal introduction with a visual skills display and professional photo
Reviews
Testimonials from clients and colleagues confirming Dominique's qualities
About Dominique van Aalten
Dominique van Aalten is a creative brand strategist with a solid foundation in communication and design. With a Master's in International Communication and a Bachelor's in Communication & Multimedia Design she combines theoretical knowledge with hands-on experience and a natural sense of design.
Throughout her career, Dominique has worked as a content marketer, brand strategist, campaign manager, designer and podcast host for a wide range of organizations - from cultural foundations such as Merk Fryslân and Foppe Fonds, to international educational institutions such as Hanze Hogeschool and NHL Stenden, and commercial brands and startups such as ZiuZ and Northern Lions Esports.
The website had to showcase her versatility without becoming overwhelming: branding, illustrations, photography, video, copywriting and graphic design - all under one roof, yet clearly presented.
Biggest Challenge
The biggest challenge in this project was structuring Dominique's broad range of services in a way that stays clear for visitors. With six different specializations and projects ranging from brand identities to podcasts, a well-thought-out information architecture was essential.
The solution lies in the visual hierarchy: the homepage immediately shows her impressive client list and highlights the best projects per category. The portfolio offers filtering by type of work, while the About Me page presents her skills visually with progress bars - a format that perfectly suits her target audience of potential clients who want to quickly see what she has to offer.
In addition, it was important to let the personal, people-focused approach that characterizes Dominique come through in the design. No cold corporate feel, but warm and approachable - just like the way she works.
Technical Details
Result & Impact
The end result is a portfolio website that fully showcases Dominique's versatility as a content marketer and brand strategist. The site balances professionalism with personality - visitors immediately see her impressive track record (Merk Fryslân, Hanze Hogeschool, SC Cambuur), can easily navigate through her diverse projects, and gain confirmation of her qualities through the testimonials. The WordPress CMS enables her to independently add new projects and keep her portfolio up to date.
Versatility structured
6 services clearly presented
Professional appearance
Fitting for a high-profile client list
Self-management enabled
Via WordPress CMS
View the live website
Discover Dominique's full portfolio and range of services